Social Media Revival for American Legion Posts

Reconnecting generations, old and new, through the power of online platforms.

Objective:

To rejuvenate the presence of American Legion Posts on social media, reconnecting them with the community, boosting membership, and promoting community-centered events, partnerships, and projects.

Background:

Many American Legion Posts have seen a decline in community involvement and awareness over the years. With the rise of social media as a primary communication channel for many demographics, there's an untapped potential to bring these posts back into the limelight and restore their pivotal role in the community.

What We Do:

  1. Audit & Analysis: Assess the current state of the Post's social media channels, content, and engagement levels.

  2. Strategy Development: Based on the audit, we devise a tailored social media strategy focusing on content that resonates with the local community.

  3. Training & Implementation: Collaborate with Post members, training them on best practices, content creation, and community engagement.

  4. Events & Partnerships Promotion: Actively advertise community events, collaborations, and partnerships to increase attendance and awareness.

  5. Continuous Monitoring & Feedback: Use advanced analytics to monitor progress and adapt strategies accordingly.

Get Involved:

Volunteers:

We are in constant need of social media experts, content creators, and community liaisons.

Legion Posts:

If you're an American Legion Post in need of this initiative, get in touch!

Support:

Believe in our cause? Your donations help keep this initiative running and expanding to more communities.

Volunteer Information

Project Description:

Last 1 is proud to announce a volunteer initiative aimed at assisting an American Legion Post that has seen decreased community engagement in recent years. We are seeking dedicated social media enthusiasts who can breathe new life into the Post's online presence, re-establishing its strong ties with the community, and promoting its myriad events, partnerships, and projects.

Key Responsibilities:

  1. Content Creation: Develop engaging, relevant content tailored to the Post's unique events, partnerships, and community services.

  2. Platform Management: Update, post, and manage the Post's social media profiles across platforms like Facebook, Twitter, Instagram, and LinkedIn.

  3. Engagement: Respond to comments, messages, and mentions. Foster a positive community spirit and answer queries related to the Post's activities.

  4. Analytics & Reporting: Track the effectiveness of social media campaigns, making recommendations for future content and strategies.

  5. Partnership Promotion: Showcase collaborations with community partners and highlight local events.

  6. Event Promotion: Promote upcoming events, ensuring local audiences are informed and engaged.

Requirements:

  1. Proficiency in major social media platforms.

  2. Strong writing, editing, and communication skills.

  3. A passion for community service and the values embodied by the American Legion.

  4. Basic graphic design skills (preferred, not mandatory).

  5. Ability to volunteer remotely and attend occasional virtual meetings for updates and brainstorming.

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